Our team
Our team consists of highly qualified and motivated professionals, who are all experts in their field. With 30+ years of combined leadership across various industries, we have the expertise to provide comprehensive, world-class products, strategic services and advisory to our clients.
John Pedicino
Co-founder & CEO
John Pedicino
Co-Founder & Chief Executive Officer
John Pedicino is a Philadelphia-based entrepreneur and marketing executive with over 15 years of experience driving growth for Fortune 500 brands and high-growth emerging companies. With deep expertise across digital strategy, performance media, and brand marketing, ABC Disney Television was the beginning. John has led initiatives for prominent clients including Johnson & Johnson, Church & Dwight, SeatGeek, Prudential Financial, Dell Technologies, Bumble, Walmart, and Target. His expertise also spans tech platforms and agency-direct clients.
Throughout his career—spanning brick-and-mortar retail to large-scale digital transformations—he has navigated agency floors, programmatic trading desks, and executive leadership, championing progressive and responsible advertising. John specializes in scaling cross-functional teams, building strategic partnerships, and bringing disruptive ideas to market across the advertising, technology, and digital landscapes.
Beyond the private sector, John is dedicated to community impact through BUILTbyGRIT™ Initiatives, actively supporting hunger relief, affordable housing, youth development, and grassroots empowerment programs.
Ricardo Patricio Jr.
Co-founder and President
Ricardo Patricio Jr.
Co-Founder & President
Ricardo brings more than 10 years of experience in fashion, luxury retail sales, and client services, including work with Versace, LVMH, and Coach. His background spans visual merchandising, creative execution, and customer experience, with a focus on how brands look, feel, and connect with people.
At JRP Creative Labs, he leads creative direction, brand development, and customer experience, helping shape the products and stories behind the company’s ventures. He combines an eye for detail with a personal, thoughtful approach to building customer relationships.
Ricardo studied Psychology at Rutgers University, and continued to learn via mentorship programs that informed his understanding of human behavior, communications, and people-first understanding. He enjoys creativity, design, market strategy and business.
OPEN POSITIONS
Project Management Intern
Digital Marketing & Social Media Intern
project management, digital marketing/social media interns for Summer/Fall 2026